Media

A message from Jim

"It's your choice;

To love your job or hate your job

It's your choice;

To have a great attitude or a terrible attitude.

Life's all about choices. How can you make the right choice if you do not have all the tools, the mental tools, to help you make the right choice. That's what we are all about. Culture eats talent all day long. We shape culture, whether its at your organization or sports teams.

IT'S ALL MENTAL! NO MATTER THE GAME.

About Jim

Jim Madrid is a well-known speaker, author, and executive coach who specializes in leadership development and team building. He has over 30 years of experience working with leaders and teams in various industries, including hospitality, finance, automotive, timeshare, and real estate.

Madrid's approach to leadership development is based on the idea of "purpose-driven leadership," which emphasizes the importance of understanding one's values and aligning them with the goals of the organization. He believes that when leaders are clear about their purpose, they are better equipped to inspire and motivate their teams to achieve their goals.

In addition to his work as an executive coach and speaker, Madrid has written several books on leadership, including "Leadership in a High-Performance Culture", and "Get Over It and Get On With It." He is also the founder and CEO of Advance Leadership, a consulting firm that provides leadership development and team building services to organizations.

Madrid is highly regarded by his clients and peers for his engaging and practical approach to leadership development. He has been featured in numerous media outlets, including The Today Show, ABC News, Forbes, Fast Company, and Inc. Magazine.

Keynote Speaker

As a "realistic Optimist" Jim has presented to an audience of over 1m globally.

JIM MADRID

Story teller, Cancer survivor, Author, Speaker, Presenter, Facilitator.

"Head Coach"