Contact Jim today!

 Speaker, Author and Mental Toughness Coach 

In a career spanning three decades, Jim Madrid has been in the business of assisting individuals and organizations to achieve ever-higher levels of success. Companies as diverse as Nordstrom, Lexus, Toyota, Mercedes-Benz, Paramount Studios, Trendwest Resorts, Oakley, St. Regis Hotel and Resort, and Pueblo Bonito Resorts have all benefited from Jim’s expertise.

Leading through transformational change initiatives, clients have shown record-breaking performances with Jim’s training, development and assessment solutions. Jim specializes in improving employee performance by going beyond mere “engagement” to full employee participation in organizational goals and change initiatives. “Change is much easier when your whole team is on the same page.” Optimizing employee or player performance returns unprecedented growth. Jim is an accomplished consultant, speaker and author. As an expert in change initiatives, he is a sought-after advisor to CEOs and professional athletes wishing to optimize the performance of their organizations and players. Jim is especially known for his keynote presentations, Jim quickly engages and interacts with audiences, as he delivers the keys to living a life that is abundant, both personally and professionally.