About Jim Madrid

Meet Jim

Jim is the CEO/Founder of AST He is an Author, sought after High Performance Keynote Speaker and an expert in Human Performance and Leadership. Jim created a cohesive process of improvement through his world-class ‘High Performance Culture’ Program. From Fortune 500 Companies like Boeing, Nordstrom, St. Regis Resorts and Hotels, Mercedes Benz, Lexus Banco Santander, Oakley to professional sports teams like Seattle Sounders FC, Seattle Seahawks, Washington Redskins, Utah Jazz, along with collegiate teams, Cal State Fullerton, Seattle U, UNLV, and now to youth sports clubs with AST. Madrid and AST have helped these organizations and individuals, achieve unprecedented, record-breaking results by their unique approach to “One Team, One Direction.”